Italian Cuisine Leads, But a Quarter of Brits Still Choose Hamburger and Fries

A new survey by The World Avocado Organisation (WAO) reveals that while Italian cuisine reigns supreme in Europe, there are fascinating national and generational shifts in food preferences. From Mediterranean cuisine in Spain to ramen in Germany, the survey highlights that while Italian food remains a universal favourite, many people are embracing diverse and exotic flavours.

Italian food leads the poll, with 42% of Brits selecting it as a preferred cuisine. Not surprisingly, 70% of Italians favour their own cuisine, but countries like Germany (36%) and Spain (32%) also show strong love for Italian dishes. From fresh ingredients to comforting classics like pasta and pizza, Italian cuisine's global appeal is undeniable.

Nearly a quarter of Brits Opt for a Hamburger and Fries

Nearly a quarter of Brits (24%) still go for hamburgers and fries over traditional home-cooked meals, signalling a preference for unhealthy, yet convenient meal options. Meat dishes are particularly popular, with 37% of Brits favouring them, and 32% expressing a preference for more adventurous, exotic, and spicy foods. This growing interest in global flavours contrasts with the declining appeal of classic, local recipes, which attract only 15%. The popularity of exotic and spicy food underscored Brits’ love for Indian, Chinese and Japanese cuisines,

Almost 1 in 4 are now Choosing a Vegetarian, Flexitarian or Vegan Diet

The survey also found that almost 1 in 4 Europeans report having a low-meat diet, with 20% of Brits choosing vegetarian, flexitarian and vegan diets. A healthier and more sustainable option to a meat-based diet, this shift reflects a broader trend towards more plant-based eating habits, as people seek nutritious, sustainable, and flavourful alternatives to traditional meals.

For those looking to embrace a healthy lifestyle, whilst trying innovative global flavours, WAO has introduced a fresh array of avocado-inspired recipes that make plant-based eating easy and delicious. From Italian classics to vibrant Asian fusion dishes, these recipes showcase how avocados add a creamy, nutrient-rich twist to a variety of cuisines. With their unique texture and health benefits, avocados bring both versatility and flavour to any meal, making them an ideal ingredient for a balanced, plant-forward diet.

Spaghetti with a creamy avocado sauce and Parmesan

Aubergine, avocado and shrimp stir-fry

Sushi sandwich with avocado, salmon and ginger mayonnaise